Mainstream Media- Blog #7

You don't hear from the anti-war voices in the mainstream media because of Advertiser Influence. The definition of Advertiser Influence is when how advertising shapes public perception, behaviors, and opinions. Which often influences what content is deemed newsworthy and how it's presented by media outlets. 

This impact on media is that advertisers can exert pressure on media outlets, potentially leading to a prioritization of content that aligns with their interests and commercial goals that can potentially impact journalistic integrity. This can involve the selection and prioritization of news stories. (library.fiveable.me)

Another reason why you don't hear anti-war voices in mainstream media is because of Nationalism and Framing. During war or conflict, the media tends to adopt a nationalist framing or in other words a US vs Them. Anti-war voices can be painted to be unpatriotic or some people look at it as sympathetic towards the enemy which in a way, makes it harder for them to get airtime without being discredited. (www.media-diversity.org) 

We have to seek out these obscure websites to hear these strong anti-war voices because in a way mainstream media servers power and do not challenge it. Mainstream outlets often operate within these set boundaries that are made by political, corporate, and cultural power. They rely on government sources, military briefings, and corporate sponsors, all of which can be hostile to the anti-war stance. So they tend to favor voices that don't question foundational systems.